Encontrei este artigo no blog da Computer world e achei muito interessante porque se parece aplicar a muitas situações, não só à cobertura mediática do twitter, infelizmente.
1. Ignore
Even though Twitter was clearly an interesting service with fast growth and very enthusiastic users, the mainstream media pretty much ignored it for the first year and a half. It simply didn't exist on TV or in the newspapers.
2. Dismiss
Say, six months ago, when Twitter did come up in media stories, it was largely belittled as a dorky, obscure nerd thing.
3. Introduce
Once discovered, the media spent six months "introducing" Twitter over and over as if every mention was the first time anyone had ever heard of it.
4. Hype
This is where the media echo chamber really comes into full force. Every media outlet talks about Twitter, and talks about talking about Twitter. Even luddite reporters work in mentions of Twitter to create the impression that they're in touch with trends. Any story with a Twitter angle becomes automatically newsworthy. Coverage is overwhelmingly positive.
5. Criticize
Once the media is itself deafened by the echo chamber, it turns on itself and starts slamming Twitter as an overblown, overhyped fad -- never admitting that the media itself was the one overblowing and overhyping it all along. Coverage is overwhelmingly negative.
6. Ignore
Once Twitter has been thoroughly overexposed and discredited, the media will ignore it once again.
Sem comentários:
Enviar um comentário