The Guardian Media Awards

Esta semana o Guardian, um dos jornais ingleses com melhor reputação, anunciou os vencedores dos " The Guardian Media Awards". Entre os vários prémios, há dois que achei boa ideia partilhar aqui.O primeiro porque é uma campanha de PR que está muito bem conseguida e o segundo porque, orgulhosamente, se trata de um cliente meu.


PR CAMPAIGN
The Beautiful Game – A Football Ballet
Resonate and The New Football Pools
The football pools are a national institution. For this entry English National Ballet were commissioned to create a celebration of everything that is great about football – the beauty of the ‘The Beautiful Game’.
http://community.footballpools.com/events/ballet/video/

INDEPENDENT MEDIA

Demotix
Demotix was founded with two principles at its heart - the freedom of speech and the freedom to know. Its objective is nothing if not ambitious - to rescue journalism by connecting independent journalists with the traditional media. www.demotix.com